Being a fintech thought-leader is ‘non-trivial’ as they say in the software world, but expressing vision, domain fluency and passion is arguably the first step that any aspiring thought leader, or for that matter, any already-established banker who navigates the deal world of Wall Street and surrounding areas needs to master–before believing that you can simply send a deck and get a check for A-round funding..
Taken from the playbook of MarketsMuse mentors at The JLC Group, “Sizzle Reel Strategy 201-How ‘old-style’ Wall Street firm uses contemporary, new media approach to burnishing their brand..”, below is a solid example of how merchant bank SenaHill Partners is rapidly becoming one of the top five firms in the rapidly evolving fintech universe.
Anyone who has followed the blog posts from The JLC Group for more than 15 minutes during any part of the last 10 years already knows that corporate make-over artisan has long advocated the use of digital media tools that incorporate sight, sound and motion as a way for enterprise executives to tell your brand story and frame your value proposition…Throughout the ad agency hallways in “LaLa Land” as well as along Madison Avenue, short-feature video, often known as ‘sizzle reels’ pack a punch that enables aspiring brands and thought leaders to fight above their weight class. The following ‘reel’ is a perfect illustration of this simple point.
Disclaimer- JLC Group’s senior principal is an “Advisory Board Member” for SenaHill Partners, the fintech merchant bank profiled in below clip–which was produced by Institutional Investor Films-