Who can’t love innovative initiatives for the under-served retail investor who likes to drive his own car at his own pace at his own time?
Link to this Video Clip below is courtesy of YHOO Finance..and CNBC interview of Motif Founder Hardeep Walia
By the company’s definition, a motif custom ETF is a “carefully researched and intelligently weighted portfolio of up to 30 stocks that reflect real-world trends and investment ideas.” On their website there is an “Explore Motifs” tab which provides the ability to screen out a motif of your liking. I counted 67 motifs with names like Pet Passion (pet industry), Healthy and Tasty (health food) and Digital Dollars (electronic payments).
There is also a tab where you can submit an idea for a custom ETF of your own, and if the Motif likes the idea it could become Motif #68.
Once you’ve selected a custom ETF, you can then opt to purchase the motif as is or customize it. And you can really customize it. You can add stocks, delete stocks, or change their weightings. The Motif website provides performance data for each stock and for the motif.
Read more: http://www.nasdaq.com/article/create-a-custom-emerging-markets-etf-with-motif-investing-cm158289#ixzz2ggHQ7gTs