Extract below courtesy of Forbes.com

In what comes as the latest move by Goldman Sachs to grab a larger share of the rapidly-growing exchange-traded fund industry, the investment banking giant is looking to launch as many as 11 new ETFs in the near future. Goldman filed a request with the SEC last Friday (December 12) to list six ETFs that will rely on smart-beta investment strategies under the new ActiveBeta brand name, and another five ETFs that are hedge fund-themed. While the bank intends to list these ETFs on the NYSE Arca exchange, it has not revealed tickers or expense ratios for any of them.

Goldman has been looking for ways to grow its asset management business since the economic downturn of 2008, as it faces increasing pressure from regulators as well as investors to increase the share of less volatile revenue streams in its trading-focused business model. The increasing popularity of ETFs over recent years made the industry a top priority for Goldman, with the bank first revealing its intent in September by seeking the SEC’s approval for a series of active ETFs (see Goldman Details Plans To Foray Into Active ETF Market). Goldman was also involved in talks to acquire the New York-based ETF provider IndexIQ in October. Notably, Goldman’s decision to launch these 11 new ETFs comes shortly after IndexIQ’s acquisition by New York Life Insurance.

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